Daniel Morrison

Idea Foundry

I haven’t talked about it here yet, but we spent the last few months rebranding Training by Collective Idea into Idea Foundry.

Why the change? Well first we ran into some trademark issues with our original name, so we fell back to Training by Collective Idea to get by. We really didn’t like how generic this sounded, so we went through what seemed like every name imaginable before settling on Idea Foundry.

We announced it a couple weeks ago with a design refresh and an incredible lineup of 6 back-to-back weeks this spring. We also have a new twitter account @ideafoundry so follow along! We’ll have lots more to announce this summer too.

I’m a bit excited.

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